Innovative celebration of Basant

LAHORE: An all-day event was the perfect way for families to spend their Saturday afternoon, basking in the crisp spring sun while enjoying some halwa puri, gol gappas, laddu paithi and delicious kulfi, some live music and a fun screening of the Asia Cup final. While we might have lost the match, the crowd at least got to enjoy good food and company. Basant used to be a time for family and friends to gather and celebrate the arrival of spring. It was all about having good food, wearing bright colours and enjoying each other’s company. Kayseria reproduced all those elements as they launched their Spring/Summer 2014 collection. Qasr-e-Zauk was buzzing with high energy and happy people wanting to enjoy the day and be part of the festivities.

Live performance by Saeein Zahoor at the event celebrating Basant with an exclusive screening of the Asia Cup Final................................... Live music performances included those by Sufi folk singer Saieen Zahoor who sang Rabba Ho, QB performed Humsafar OST and covers of iconic Pakistani anthems while Jimmy Khan regaled the audience with his original songs Aisay Aisay, Nadiya and renditions of popular tracks from Coke Studio Gigs, Kir Kir and Laili Jaan. Kayseria’s Spring/Summer 2014 has three distinct themes of A Colour Riot inspired by Basant and everything that surrounded the idea of festival, Victorian Romance inspired by the Victorian Era and Letters of Love inspired by stamps. The collection includes a whooping 65 designs that were showcased in a fun fashion show, which showed various different ways of wearing your lawn. The most interesting style and a must try would be the lawn sari. Kayseria kept in mind the heritage of the festival of Basant as they designed their collection. Prints inspired by southern Punjab were distinct and vibrant. Families and guests enjoyed fun music as they moved through the stalls enjoying their nibbles and the children gathered around to see the puppet show. Juggan Kazim, spokesperson for Garnier was also present at the event imparting beauty tips and advice on different hair care techniques and the best practices to have healthy hair. Published in The Express Tribune, March 11th, 2014.