IN PICS: SBI's most luxurious bank 'Kohinoor Royale' opens account for minimum R 1 crore

Jaipur: State Bank of India, the country’s largest lender, and its associates cater to uber-rich clients and non-resident Indians (NRIs). State Bank of Bikaner & Jaipur(SBBJ)’s Kohinoor Royale Banking Centre is one of its kind, luxury amalgamated with bank services. This bank is a part of Private and Foreign Banks for a piece of ultra HNI’s business cake. This innovative ‘by invitation’ only Branch of SBBJ, Kohinoor is a very unique concept for getting business of ultra HNIs, an area hitherto virtually untouched by PSU Banks. This is a specialized Branch, where the accounts shall be opened only by invitation. The Bank’s expectation shall be to have a minimum of seven figure business from all customers at this Branch. This outfit is being loosely called a ‘crorepati branch’. The branch has state-of-the-art outfit with royal ambience which is an instant attraction for intended customers. Kohinoor Royale Banking Centre at Jaipur is meant for Kohinoors of modern India. It has a five star ambience with ultra modern facilities. The Branch has a plush lounge named Deewane Khass, which consists of Rajkosh, the locker facility, Shringar, the dressing room, and Darbar, a conference room with video conference facility apart from personal business centers, cafeteria, and most comfortable sitting arrangements. The lounge has both music and TV channels for the entertainment of visiting customers. There shall be personal bankers assigned to each customer and video chatting facility has also been introduced for the first time. The customers in cities other than Jaipur shall have local Relationship Managers to assist them in their banking needs. The customers of this branch shall be able to reach out to the Bank at any hour of the day, be it even past midnight. Indian banking have not provided such facilities so far. The branch has approximately hundred accounts so far but it aims at having over five hundred accounts. The account holders in the bank are Bollywood celebrities, cricketers, former royal family members and NRIs. Besides offering amenities matching a 5-star hotel this bank also provides forex facilities. The setup of the bank costed approximately Rs. 2 crore. This branch was opened in May 2012.